Optimove

Opti-X Transforms User Data into Enhanced Digital Experiences

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Opti-X Transforms User Data into Enhanced Digital Experiences

Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey

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Driving Growth with Customer Engagement: Kaizen Gaming's Marketing Journey

On "Get to Know Your Customers Day:" 10 Recommendations for Marketers to Reach 80% of Customers

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On "Get to Know Your Customers Day:" 10 Recommendations for Marketers to Reach 80% of Customers

Journey Orchestration

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Journey Orchestration

It's 'Get to Know Your Customers Day' – Don't Alienate Your Best Customers

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It's 'Get to Know Your Customers Day' – Don't Alienate Your Best Customers

2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?

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2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?

You Need to Start Using Machine Learning for Segmentation

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You Need to Start Using Machine Learning for Segmentation

What is a Position-less Marketer? An FAQ Guide

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What is a Position-less Marketer? An FAQ Guide

The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game

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The Next Frontier in Crafting a Journey Orchestration Strategy: Elevating Your Marketing Game

Just Days to Go: Don't Miss Optimove Connect 2024 London

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Just Days to Go: Don't Miss Optimove Connect 2024 London

Unlocking March Madness Sportsbook Trends: Optimove Insights Report Reveals Key Findings

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Unlocking March Madness Sportsbook Trends: Optimove Insights Report Reveals Key Findings

Building a National Gambling Addiction Safety Net in the US

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Building a National Gambling Addiction Safety Net in the US

Optimove Connect 2024: Highlights in Pictures

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Optimove Connect 2024: Highlights in Pictures

Euro 2024: 5 Tips for A 5-Star Marketing Plan

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Euro 2024: 5 Tips for A 5-Star Marketing Plan

5 Benefits of Dynamic Customer Segmentation

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5 Benefits of Dynamic Customer Segmentation

Generosity Marketing Part II: The Essential Role of a Strong Data Foundation

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Generosity Marketing Part II: The Essential Role of a Strong Data Foundation

All About Connect: Optimove's User Conference, March 20-21, 2024, in London

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All About Connect: Optimove's User Conference, March 20-21, 2024, in London

ICE 2024: The CRM Lightning Talks Are Back in Action

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ICE 2024: The CRM Lightning Talks Are Back in Action

Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations

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Make Every Day Valentine's Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations

7 Reasons iGaming Operators are The World's Most Sophisticated Marketers

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7 Reasons iGaming Operators are The World's Most Sophisticated Marketers

Optimove ICE 2024: Highlights in Pictures

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Optimove ICE 2024: Highlights in Pictures

Rusty Warner, Forrester VP, Principal Analyst, to Speak at Optimove's Connect Conference in London on March 20-21

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Rusty Warner, Forrester VP, Principal Analyst, to Speak at Optimove's Connect Conference in London on March 20-21

Breaking the 'Too Generous Marketing Habit' Part I: 5 Keys for Marketing Executives

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Breaking the 'Too Generous Marketing Habit' Part I: 5 Keys for Marketing Executives

Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions

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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions

Measuring Customer Journeys Like a Pro

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Measuring Customer Journeys Like a Pro

How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming

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How to Leverage Web Push Messaging to Engage with Active and Churned Players in iGaming

Neil Hoyne, Renowned Customer Analytics Expert & Best-Selling Author, to Keynote Optimove's Connect Conference in London on March 20-21

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Neil Hoyne, Renowned Customer Analytics Expert & Best-Selling Author, to Keynote Optimove's Connect Conference in London on March 20-21

NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player's Lifecycle

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NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player's Lifecycle

Optimove 2023 Year-end Letter to Stakeholders

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Optimove 2023 Year-end Letter to Stakeholders

Unwrapping Customer Loyalty: How to Drive Retention After the Holidays

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Unwrapping Customer Loyalty: How to Drive Retention After the Holidays

Unlock the Potential of Rich Data and Gen AI: Elevate Your Marketing

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Unlock the Potential of Rich Data and Gen AI: Elevate Your Marketing

Conducting a Seamless Experience: The Power of Customer Journey Orchestration

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Conducting a Seamless Experience: The Power of Customer Journey Orchestration

Staying Ahead of the Curve: Optimove's 2024 Marketing Trends & Predictions

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Staying Ahead of the Curve: Optimove's 2024 Marketing Trends & Predictions

Deep Linking

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Deep Linking

7 Customer Segmentation Models: Unlock the Power of Precision Marketing

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7 Customer Segmentation Models: Unlock the Power of Precision Marketing

Optimove Announces 2023 Heptagon Awards Winners, Celebrating Exceptional CRM Marketing

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Optimove Announces 2023 Heptagon Awards Winners, Celebrating Exceptional CRM Marketing

5 New Year's Resolutions for Exceptional CRM Marketing

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5 New Year's Resolutions for Exceptional CRM Marketing

Optimove Launches Optimove Courses to Enhance Clients' CRM Marketing Skills

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Optimove Launches Optimove Courses to Enhance Clients' CRM Marketing Skills

Segmentation: Why Segmentation & SMS Need to Be Hand in Hand

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Segmentation: Why Segmentation & SMS Need to Be Hand in Hand

The Optimove Promise in Plain Words – Our Evolving Mission and Promise to Brands

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The Optimove Promise in Plain Words – Our Evolving Mission and Promise to Brands

UK Meds on Optimove transforming its marketing efforts: "It's been huge for us."

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UK Meds on Optimove transforming its marketing efforts: "It's been huge for us."

3 Tips for Scaling Your Social Gaming App

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3 Tips for Scaling Your Social Gaming App

Revolutionizing AI in Customer-Led Marketing with OptiGenie

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Revolutionizing AI in Customer-Led Marketing with OptiGenie

10 Strategies for Successful Lifecycle Email Marketing

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10 Strategies for Successful Lifecycle Email Marketing

Kilo Health on Optimove onboarding: "Pleasantly shocking process with little development required."

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Kilo Health on Optimove onboarding: "Pleasantly shocking process with little development required."

Lottery CRM Marketing Messages That Hit the Mark

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Lottery CRM Marketing Messages That Hit the Mark

Frightening Issues That Haunt Marketers: From Marketing to Mobile

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Frightening Issues That Haunt Marketers: From Marketing to Mobile

Gaming Operators: Harness the Power of Web-Push

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Gaming Operators: Harness the Power of Web-Push

Unlocking Player Loyalty: Insights from the 2023 Report of Players' Preferences in iGaming Marketing

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Unlocking Player Loyalty: Insights from the 2023 Report of Players' Preferences in iGaming Marketing

Make this Holiday Season a Breeze with Real-Time Marketing

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Make this Holiday Season a Breeze with Real-Time Marketing

Keys to Black Friday 2023: Start Marketing Early and Prioritize Existing Customers

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Keys to Black Friday 2023: Start Marketing Early and Prioritize Existing Customers

How to Create an Effective Mobile Marketing Strategy

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How to Create an Effective Mobile Marketing Strategy

What is email deliverability?

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What is email deliverability?

Quick Tips to Turn One-Timers Into Long-Term Customers

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Quick Tips to Turn One-Timers Into Long-Term Customers

Content Recommendation Engines

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Content Recommendation Engines

Reducing bonus abusers – a quick how-to guide

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Reducing bonus abusers – a quick how-to guide

Cart Abandonment Recovery: 5 Ways to Recover Abandoned Online Shopping Carts

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Cart Abandonment Recovery: 5 Ways to Recover Abandoned Online Shopping Carts

SMS Marketing - Definition, Benefits & Strategy

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SMS Marketing - Definition, Benefits & Strategy

Predictive Models for Responsible Gaming: A Smart Bet for Long-Term Growth

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Predictive Models for Responsible Gaming: A Smart Bet for Long-Term Growth

Site Search - Definition & Best Practices

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Site Search - Definition & Best Practices

Omnichannel Marketing

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Omnichannel Marketing

Personalized Retargeting - Definition & Best Practices

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Personalized Retargeting - Definition & Best Practices

Harnessing the Power of NestJS: Simplifying Backend Development with Real-Life Examples

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Harnessing the Power of NestJS: Simplifying Backend Development with Real-Life Examples

You Asked, We Listened: The QA Tool that Will Help You Scale

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You Asked, We Listened: The QA Tool that Will Help You Scale

Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove's 2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More

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Optimove's 2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More

Can Optimove Help Telecommunications Brands Optimize Marketing Performance?

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Can Optimove Help Telecommunications Brands Optimize Marketing Performance?

What Your Multichannel Marketing Hub Should Be Doing for You – Part II

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What Your Multichannel Marketing Hub Should Be Doing for You – Part II

Optimizing The In-Platform Player Experience – Part III

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Optimizing The In-Platform Player Experience – Part III

Key Challenges CRM Marketers (Shouldn't) Face in 2023

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Key Challenges CRM Marketers (Shouldn't) Face in 2023

Retention Rates Need a Boost? Combine Real-Time and Scheduled Campaigns

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Retention Rates Need a Boost? Combine Real-Time and Scheduled Campaigns

Why Go Beyond Basic Customer Segmentation? It Pays

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Why Go Beyond Basic Customer Segmentation? It Pays

Acquisition Marketing in a Recession? Here's How

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Acquisition Marketing in a Recession? Here's How

What Lottery Brands Can Learn from Casino Operators in CRM

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What Lottery Brands Can Learn from Casino Operators in CRM

6 New Year's Resolutions for Great B2C Marketing

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6 New Year's Resolutions for Great B2C Marketing

"Starting With the Customer Means Understanding What They Like and Tailoring the Next Step Around That"

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"Starting With the Customer Means Understanding What They Like and Tailoring the Next Step Around That"

How To Retain "Fickle" Forex Traders

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How To Retain "Fickle" Forex Traders

And the Pulsey Goes To: The Ultimate World Cup Betting Pattern Awards

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And the Pulsey Goes To: The Ultimate World Cup Betting Pattern Awards

Why 1-to-1 Personalization Isn't True Personalization

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Why 1-to-1 Personalization Isn't True Personalization

Holiday Season Marketing Tips for Retailers

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Holiday Season Marketing Tips for Retailers

Analyzing Your Welcome Journey? Here Are 5 Questions to Ask Yourself Before You Begin

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Analyzing Your Welcome Journey? Here Are 5 Questions to Ask Yourself Before You Begin

How to Optimize the Send Time of Your Campaigns

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How to Optimize the Send Time of Your Campaigns

And The "Pulsey" Goes To...: Mid-World Cup Pulse Awards

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And The "Pulsey" Goes To...: Mid-World Cup Pulse Awards

6 Ways to Re-engage Lapsed Users

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6 Ways to Re-engage Lapsed Users

Inflation? Economic Downturn? Data Shows Black Friday Shopping Reaches New Heights

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Inflation? Economic Downturn? Data Shows Black Friday Shopping Reaches New Heights

What's Your Post-World Cup Retention Marketing Plan for New Online Bettors?

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What's Your Post-World Cup Retention Marketing Plan for New Online Bettors?

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Surprise! Customers Who Return Your Products Are Likely to Return to Your Brand

How Investing in Personalization Will Improve App Engagement

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How Investing in Personalization Will Improve App Engagement

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Don't Let Bonus Abusers Abuse Your Brand: Here's How to Avoid Them

Say Hello to Gen Z: We've Integrated with TikTok and Snapchat

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Say Hello to Gen Z: We've Integrated with TikTok and Snapchat

Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Final World Cup Tips to Rev Up Your Mobile Marketing Game

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Final World Cup Tips to Rev Up Your Mobile Marketing Game

There's Still Time: 5 Tips to Score a Winning Email During the World Cup

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There's Still Time: 5 Tips to Score a Winning Email During the World Cup

As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

CRM Tips for Winning During Black Friday

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CRM Tips for Winning During Black Friday

Building a Mobile App? Here Are The 5 Big App Trends You Need to Be Aware Of

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Building a Mobile App? Here Are The 5 Big App Trends You Need to Be Aware Of

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