I started Yardstick to help sales leaders solve the waste and loss from failed sales hires. Yardstick is an AI product that makes sales teams great at hiring. As a sales leader, I realized that the people my team hired were the biggest determinants of the success of the company and the career progression of the individuals on my team. At the same time, perfecting the hiring process rarely seemed like the most urgent priority. Things like end-of-quarter, team meetings, and board meetings tended to take my attention. I built Yardstick to help sales leaders get the best hiring process with the least amount of time and energy. If you are a sales manager or leader, I’d love to help you succeed by doing everything possible to make your team excel at candidate interviews and hiring. I have over 20 years of experience in software sales, leadership, and entrepreneurship, and I know the challenges and opportunities of building and scaling high-performing sales teams. I also support other B2B software companies as a limited partner at GTMfund and Stage 2 Capital and as a member at Pavilion, a community of revenue leaders. I am passionate about helping sales professionals and organizations achieve their full potential.

I have spent the last decade working in tech sales to help scale some amazing organizations. My more recent ventures have focused on partnering with the brightest minds the Israeli tech sector has to offer to build sales orgs that put technology at the center of our operations to drive excellent customer experiences. My teams endeavor to make revenue impact well beyond our headcount. I received an amazing education at Datorama from employee 10 to the acquisition by Salesforce. Now, with CHEQ, I join the fight against the Fake Web. Battling bots, fake users, and fraudsters to maintain a valid digital marketplace for all. TL:DR I fuel rocket ships

I am a results-oriented and customer-focused professional with a strong background in international relations and customer service management. With my academic foundation in international relations, I possess a deep understanding of global cultures, effective communication strategies, and cross-cultural interactions. This knowledge allows me to excel in providing exceptional customer experiences to diverse clientele. I have honed my leadership skills and demonstrated the ability to lead teams to success. I am adept at fostering a collaborative and motivated work environment, empowering team members to deliver outstanding service and exceed customer expectations. My strong interpersonal skills enable me to build rapport and establish lasting relationships with both customers and colleagues. With my analytical mindset, I have a keen eye for identifying areas of improvement and optimizing customer service operations. I am skilled in utilizing customer relationship management (CRM) systems and leveraging data-driven insights to drive continuous improvement. I thrive in analyzing customer service metrics and implementing strategies to enhance overall customer satisfaction and loyalty. One of my key strengths lies in my ability to adapt and communicate effectively across diverse cultural backgrounds. I possess strong cross-cultural communication skills, allowing me to navigate and understand unique customer needs, resolve conflicts diplomatically, and build strong relationships with customers and international partners. My professional approach is characterized by attention to detail, a proactive mindset, and a commitment to providing top-notch service. I am known for my problem-solving abilities and the capacity to handle high-pressure situations with calm and composure. I am always eager to stay updated with industry trends and best practices, ensuring that my skills and knowledge remain current and relevant. Overall, I am a dynamic and accomplished professional who combines a solid foundation in international relations with extensive experience in customer service management. I am dedicated to delivering exceptional customer experiences, driving team success, and contributing to the overall growth and success of the organizations I work with.

I started my career managing Searching Engine Optimization (SEO) for Tableau Software. SEO was a bit of an arcane science at the time. I remember presenting a dashboard of search engine rankings to the whole marketing team, using a heat map to show rank (color) and search volume (size). When the CMO had a lightbulb moment, I felt like a star — and I was hooked on the incredible impact data can have. I thrive when representing technologies that shoot no lower than the moon. From a childhood love for science fiction novels to working for bleeding-edge AI startups, I’m most inspired helping businesses create categories and engender paradigm shifts. My goal is to convince prospects: This technology is the future. Move early. ** Special skills: go-to-market strategy, feature & product launches, public speaking, SEO, copywriting (five words to five thousand), HTML & CSS, dashboards & analytics Tools: Hubspot, Google Analytics, Figma, Google Search Console, Google Tag Manager, Salesforce, Tableau, WordPress

With over 15 years of experience in data analytics and AI, I am the Head of Product, Data & AI Cloud at Google, where I align Google's data analytics and AI technologies with our customers' greatest opportunities. I also share my expertise in data product management as a guest lecturer at universities, where I teach MBA students how to design, build, and launch data-driven products and services. I have a passion for solving customer problems with data and AI. In my previous roles, I led the data analytics consulting arm for Americas and APAC at Google and -prior to the acquisition- at Looker, where I helped customers achieve their business goals with data-driven insights and solutions. I also founded and led DAS42, a leading data analytics consulting firm that helps clients optimize their data infrastructure and analytics capabilities.

Soy un joven multipotencial con interés en empresas de triple impacto y en resolver desafíos de organización y comunicación de manera didáctica y creativa. #BCorps #EmpresasB #TripleImpacto #Sustentabilidad #Multipotencial

'Why make things so difficult through thinking in impossibilities, when you can make things easier through thinking in possibilities?' I have this thought once and a while, especially when encountering unnecessary bureaucratic and old school processes. These are the moments that I am energized to develop new concepts to make things easier, because I strongly believe that we can have a more joyful world when we look at things as easy as possible, in a perspective focused on opportunities instead of impossibilities. I am a lead in CRO/experimentation, in creating experimentational cultures and programmes, to help companies evolve from assumption and opinion based way of working to the development of validated solutions of customer problems. I have created and managed 300+ A/B tests, led and coached multiple teams to start experimenting. I have 10+ years of experience in the online business, moving from online marketing to CRO and setting up experimentational cultures and programmes for A-brands. Nominations and Awards: - DDMA Dutch CRO Awards: Multiple nominations (2x 2022, 2x 2021) and winner in 2021 - Experimentation Culture Awards: Team nomination (2022) - European Digital Media Awards, Nominated 2018.

With 10+ years in the industry, I specialize in constructing robust UX infrastructure and fostering organizational growth to empower product and development teams. My career started with a Bachelor's degree in Psychology, which served as a stepping stone toward earning a Master's in Human Factors and Industrial-Organizational Psychology. This fusion of psychological expertise, organizational insight, and technology became the driving force behind my passion for crafting exceptional UX solutions. My venture into the aviation industry began with designing UAV interfaces for the United States Air Force and later extended to the commercial airline sector, where I contributed to revenue generation by enhancing customer experiences. Along the way, I've achieved numerous UX awards, emerged victorious in several hackathons, delivered compelling talks and workshops at various conferences, and even hold a United States patent. I currently work as the UX Research Principal at American Airlines where I inspire teams to conduct high-fidelity qualitative and quantitative research that speaks for the customer - their problems, desires, thoughts, and feelings. We collaborate with business and development to design travel experiences that customers find empowering, delightful, and accessible.