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Singular
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Podcast Episode
Growing apps in a recession: 4 keys to building cockroach apps via Tynker CGO Lomit Patel
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Case Study
Time saved, budgets protected and a clear performance view
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Article
Bad ads: when the tragedy of the commons meets mobile advertising
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Podcast Episode
Location-based gaming beyond Pokemon Go, with Atlas Reality
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Podcast Episode
How to pick an MMP in 2023, with Matej Lancaric
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Article
Marketing ETL: why marketers need to give a damn about authentic ETL
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Podcast Episode
How to pick an MMP in 2023, with Matej Lancaric
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Article
Privacy Sandbox on Android beta launched: here we go
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Article
Creative optimization 2023: marketers' questions answered
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Podcast Episode
Growth Masterminds: mobile growth podcast: Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future on Apple Podcasts
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Article
Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic
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Video
Singular CTO Eran Friedman presents SKAN 4 for Google for Startups
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Article
Twitter's BOGO free ad sale: data for mobile user acquisition marketers who are tempted
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Article
5 billion ad events show that fewer than 1% of Android users opt out of personalized ads
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Case Study
Driving 400,000+ install growth in 4 months
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Article
SKAN 4.0 strategy: how to transition from SKAN 3
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Podcast Episode
Streaming deep dive with M&C Saatchi's Guillaume Lelait: Connected TV growth, leaders, ads, measurement, and future
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Article
Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun
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Podcast Episode
The future of location-based games, with Atlas Reality
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Article
Singular is now an AWS for Advertising & Marketing official featured partner
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Podcast Episode
Growth Masterminds: mobile growth podcast: Growth hacking web3: "a beautiful moment of a bear market" on Apple Podcasts
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Video
Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: 'a beautiful moment of a bear market'
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Article
Imagining a world with third party app stores on iOS: 16 implications
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Article
Mobile marketing podcasts: the top 10 right now
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Article
User acquisition 2023: 12 insights from 5 mobile experts
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Webinar
SKAN 4 deep dive with Singular CEO Gadi Eliashiv (with your questions answered!)
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Article
The Singular SDK is now SKAN 4 ready
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Article
Oyo: Scaling growth with 1 single source of truth
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Article
Mobile games user acquisition strategy 2023
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Podcast Episode
Mobile user retention in an ATT world, with Storyly VP Daniele di Nunzio
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Article
Privacy Sandbox for Android due date: Google teases us with an arrival announcement
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Podcast Episode
Growth Masterminds: mobile growth podcast: SKAdNetwork 4: introduction, overview, questions answered on Apple Podcasts
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Article
Media mix modeling for mobile marketers: the Singular kickstarter guide
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Article
How Musk could win (or: how much subscription revenue Twitter needs to replace ad revenue)
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Article
17 things I learned about web-to-app user acquisition in our recent webinar with LinkedIn, DraftKings, Tinuiti, Liftoff
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Podcast Episode
Growth Masterminds: mobile growth podcast: Doubling retention to grow faster: Storyly VP Daniele Di Nunzio on Apple Podcasts
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Article
Apple Podcast Ads could be a multi-billion business by 2030
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Article
8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular
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Article
SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)
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Case Study
TutoTOONS increased spend by 900% in the first 8 months
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Article
Scaling iOS growth with SKAN 4: How Singular will help Scaling iOS growth with SKAN 4: How Singular will help
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Podcast Episode
Growth Masterminds: mobile growth podcast: Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello on Apple Podcasts
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Article
iOS 16's Live Activities offers huge new engagement and retention opportunities for app developers
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Podcast Episode
Growth Masterminds: mobile growth podcast: Creatives FTW: the evolution of playable ads on Apple Podcasts
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Podcast Episode
Unity CEO John Riccitiello on ironSource, multiplayer games, and the metaverse
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Webinar
The evolution of playable ads, with Craftsman+ CEO Alex Merutka
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Webinar
Creatives FTW: The Evolution of Playables
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Article
Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now
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Article
4 ways to make mobile ad creative that doesn't suck, from Craftsman+ CEO Alex Merutka
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Article
Customer and user data security and privacy at Singular
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Webinar
How brand impacts mobile performance: Chatting with Apptopia and Digital Turbine about BRAG
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Article
Apple releases iOS 16.1 beta ... without SKAN 4
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Article
Apple Search Ads: new placements, new opportunities, new challenges
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Article
SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4
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Article
6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
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Podcast Episode
Growth Masterminds: mobile growth podcast: Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine on Apple Podcasts
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Article
Top mobile app publishers right now: overall, fintech, games, music, and travel
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Article
Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups
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Article
How to combine ASO with paid acquisition
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Article
Ad fraud 2022: what mobile user acquisition experts need to know
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Podcast Episode
Growth Masterminds: mobile growth podcast: Contextual targeting and advertising: how good can it get? on Apple Podcasts
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Article
Contextual targeting and advertising: how good can it get?
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Article
App marketing boost for 2022: 19 tips to kickstart growth without spending a ton of cash
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Article
MMM? Incrementality? Hybrid Measurement is the future for marketing in the age of privacy
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Article
Top apps 2022: Music, Entertainment, Travel, Fitness, and Food
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Article
A step-by-step guide to boosting your App Store conversion rate
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Article
Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness
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Podcast Episode
Growth Masterminds: mobile growth podcast: Optimized Conversion Models for SKAdNetwork: up to 60% better on Apple Podcasts
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Article
10 insights from Rovio on maximizing SKAN for user acquisition
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Podcast Episode
Growth Masterminds: mobile growth podcast: Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello on Apple Podcasts
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Article
MMP: How to choose a Mobile Measurement Partner (and why you need one)
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Article
Europe's new Digital Markets Act will change app stores as we know them ... and maybe platform privacy rules too
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Article
SKAN v4: 27 questions answered
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Article
SKAN 4: 14 things we know so far (or think we do)
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Article
Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement
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Article
Why the crypto crash was great for web3 games (and how to grow now)
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Article
Why Unity bought ironSource: Chatting with CEO John Riccitiello
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Article
12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular
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Article
8 charts on $500 million in shopping apps ad spend: what can we learn?
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Article
WWDC Day 3: SKAdNetwork v4.0 details are here! WWDC Day 3: SKAdNetwork v4.0 details are here!
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Article
WWDC Day 1: New SKAdNetwork, and possibly more WWDC Day 1: New SKAdNetwork, and possibly more
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eBook
SKAN Success Guide
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Article
13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound
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Article
MMP in 2030: marketing measurement from the future
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Podcast Episode
Growth Masterminds: mobile growth podcast: Facebook's not-for-drinking IPA and the United Nations of marketing measurement on Apple Podcasts
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Article
Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys
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Article
Scaling ad revenue in 2022: insights from GameHive, By Aliens, Unity, and Singular
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Article
iOS Performance marketing is back: Singular's SKAN Advanced Analytics provides accurate D7 revenue
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Article
The ultimate guide to SKAdNetwork privacy thresholds
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Podcast Episode
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
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Article
Preparing for the next phase of mobile analytics on iOS: Past, present, and future
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Article
What TikTok's push into gaming means for app publishers
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eBook
New guide: How to run high-performance user acquisition on iOS with SKAdNetwork
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Article
Decentralizing digital marketing: The benefits of a blockchain-based strategy
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Article
FLEDGE in Privacy Sandbox on Android: reinventing the mobile ad network?
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Article
The top 100+ on-demand apps of 2022
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