Brett McGrath
Brett McGrath Claimed

Brett McGrath

LinkedIn Twitter
VP of Marketing: The Juice | Host of Modern Day Marketer | Host of Stacking Slabs Podcast for Sports Card Collectors and Investors

I've spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. I wake up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. I am highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. I am results driven and believe it's all about bringing in the right people.

I write about modern day marketing, brand building, content distribution, and content marketing.

Modern Day Marketer: What B2B marketers can learn from The Weeknd
Podcast Episode
Modern Day Marketer: What B2B marketers can learn from The Weeknd
Modern Day Marketer: MQLs still matter: Commentary on Jason Bradwell's article
Podcast Episode
Modern Day Marketer: MQLs still matter: Commentary on Jason Bradwell's article
Modern Day Marketer: What B2B marketers can learn from fitness apps like Peloton
Podcast Episode
Modern Day Marketer: What B2B marketers can learn from fitness apps like Peloton
How to do community led marketing the right way with Chae O'Brien of Thought Bakery
Podcast Episode
How to do community led marketing the right way with Chae O'Brien of Thought Bakery
Modern Day Marketer: The power of internal marketing with Camille Trent of Dooly
Podcast Episode
Modern Day Marketer: The power of internal marketing with Camille Trent of Dooly
3C Podcast Episode: Playing the long game (Modern Day Marketers #10)
Podcast Episode
3C Podcast Episode: Playing the long game (Modern Day Marketers #10)
3C Podcast Episode: Audience first (Modern Day Marketers #11)
Podcast Episode
3C Podcast Episode: Audience first (Modern Day Marketers #11)
3C Podcast Episode: Bringing the journalist mindset to B2B content marketing with Matthew Desrosiers at Uberflip
Podcast Episode
3C Podcast Episode: Bringing the journalist mindset to B2B content marketing with Matthew Desrosiers at Uberflip
3C Podcast Episode: WTF is Frictionless Content (Modern Day Marketers #9)
Podcast Episode
3C Podcast Episode: WTF is Frictionless Content (Modern Day Marketers #9)
3C Podcast Episode: How to connect all of your content streams on a high-functioning team with Meisha Bochicchio
Podcast Episode
3C Podcast Episode: How to connect all of your content streams on a high-functioning team with Meisha Bochicchio
3C Podcast Episode: Blurring the lines between content and growth marketing with Mark Huber of Metadata
Podcast Episode
3C Podcast Episode: Blurring the lines between content and growth marketing with Mark Huber of Metadata
3C Podcast Episode: Moving from Customer Success to Leading a Marketing Team with Abby Borden, VP of Marketing at Lexer
Podcast Episode
3C Podcast Episode: Moving from Customer Success to Leading a Marketing Team with Abby Borden, VP of Marketing at Lexer
3C Podcast Episode: The Traits of a Modern Day Marketer
Podcast Episode
3C Podcast Episode: The Traits of a Modern Day Marketer
3C Podcast Episode: The long vs. short game in content marketing with Janet Choi, Head of Content at Clearbit
Podcast Episode
3C Podcast Episode: The long vs. short game in content marketing with Janet Choi, Head of Content at Clearbit
3C Podcast Episode: The power of transparency (Modern Day Marketers #5)
Podcast Episode
3C Podcast Episode: The power of transparency (Modern Day Marketers #5)
3C Podcast Episode: The power of being community driven (Modern Day Marketers #7)
Podcast Episode
3C Podcast Episode: The power of being community driven (Modern Day Marketers #7)
3C Podcast Episode: 6 mistakes B2B companies make with their podcast with James Carbary
Podcast Episode
3C Podcast Episode: 6 mistakes B2B companies make with their podcast with James Carbary
3C Podcast Episode: Dedicated to distribution (Modern Day Marketers #6)
Podcast Episode
3C Podcast Episode: Dedicated to distribution (Modern Day Marketers #6)
REAL MARKETERS: Defining the Modern Day Marketer
Podcast Episode
REAL MARKETERS: Defining the Modern Day Marketer
3C Podcast Episode: The Balance of People and Machines (Modern Day Marketers ep #2)
Unlocked
Podcast Episode
3C Podcast Episode: The Balance of People and Machines (Modern Day Marketers ep #2)
3C Podcast Episode: Streamlining Content Creation and Collaboration with Sophia Solanki, Founder of Narrato
Podcast Episode
3C Podcast Episode: Streamlining Content Creation and Collaboration with Sophia Solanki, Founder of Narrato
3C Podcast Episode: Sobering up from attribution intoxication (Modern Day Marketers ep #1)
Podcast Episode
3C Podcast Episode: Sobering up from attribution intoxication (Modern Day Marketers ep #1)
3C Podcast Episode: Finding the golden ratio between SEO and branded content with Alessandra Colaci of Mailshake
Podcast Episode
3C Podcast Episode: Finding the golden ratio between SEO and branded content with Alessandra Colaci of Mailshake
3C Podcast Episode: Business to Human: Serving your audience through content with Chelsea Castle of Chili Piper
Podcast Episode
3C Podcast Episode: Business to Human: Serving your audience through content with Chelsea Castle of Chili Piper
3C Podcast Episode: Defining the Modern Day Marketer
Podcast Episode
3C Podcast Episode: Defining the Modern Day Marketer
Launch Momentum: Insight & Strategies
Podcast Episode
Launch Momentum: Insight & Strategies
3C Podcast Episode: The rise of the individual creator
Podcast Episode
3C Podcast Episode: The rise of the individual creator
3C Podcast Episode: The Future of Content Marketing fireside discussion from our launch day event
Podcast Episode
3C Podcast Episode: The Future of Content Marketing fireside discussion from our launch day event
3C Podcast Episode: Striking the balance between what your customers want and what your Northstar is with Yaagneshwaran Ganesh
Podcast Episode
3C Podcast Episode: Striking the balance between what your customers want and what your Northstar is with Yaagneshwaran Ganesh
Launching a new book and the 4-Question Go-to-Market Framework with Sangram Vajre
Podcast Episode
Launching a new book and the 4-Question Go-to-Market Framework with Sangram Vajre
3C Podcast Episode: Early stage sales conversations and finding commonalities with Kate VanLue
Podcast Episode
3C Podcast Episode: Early stage sales conversations and finding commonalities with Kate VanLue
3C Podcast Episode: Writing for the executive reader with Sarah Greesonbach
Podcast Episode
3C Podcast Episode: Writing for the executive reader with Sarah Greesonbach
3C Podcast Episode: The role of the evangelist in B2B marketing with Ethan Beute of BombBomb
Podcast Episode
3C Podcast Episode: The role of the evangelist in B2B marketing with Ethan Beute of BombBomb
3C Podcast Episode: How to think critically about building momentum
Podcast Episode
3C Podcast Episode: How to think critically about building momentum
Leveraging the Power of Content Partnerships to Launch a New Business With Brett McGrath From The Juice [AMP 248]
Podcast Episode
Leveraging the Power of Content Partnerships to Launch a New Business With Brett McGrath From The Juice [AMP 248]
3C Podcast Episode: Customer Success and finding the right content with Kat Locascio
Podcast Episode
3C Podcast Episode: Customer Success and finding the right content with Kat Locascio
3C Podcast Episode: Driving Growth by Rethinking Marketing's Relationships with Customers, Partners, and Industry Thought Leaders with Former Chief Marketing Officer of Integrate Scott Vaughan
Podcast Episode
3C Podcast Episode: Driving Growth by Rethinking Marketing's Relationships with Customers, Partners, and Industry Thought Leaders with Former Chief Marketing Officer of Integrate Scott Vaughan
3C Podcast: How to treat launch day and keep momentum alive
Podcast Episode
3C Podcast: How to treat launch day and keep momentum alive
3C Podcast Episode: The value of internal communications with Cassie Pallesen at Dropbox
Podcast Episode
3C Podcast Episode: The value of internal communications with Cassie Pallesen at Dropbox
How to reduce friction in B2B content experience: Brett McGrath
Podcast Episode
How to reduce friction in B2B content experience: Brett McGrath
3C Podcast Episode: The role of personas in marketing with Joe Lazauskas
Podcast Episode
3C Podcast Episode: The role of personas in marketing with Joe Lazauskas
3C Podcast Episode: This is Launch Week at The Juice
Podcast Episode
3C Podcast Episode: This is Launch Week at The Juice
Welcome to The 3C Podcast
Podcast Episode
Welcome to The 3C Podcast
3C Podcast Episode: The future role of the content marketer with Animalz CEO Devin Bramhall
Podcast Episode
3C Podcast Episode: The future role of the content marketer with Animalz CEO Devin Bramhall
3C Podcast Episode: We did a poll on content research and here are the results| The Juice
Podcast Episode
3C Podcast Episode: We did a poll on content research and here are the results| The Juice
3C Podcast Episode: Identifying the difference between high volume and high intent with Brian Rants from Cordial| The Juice
Podcast Episode
3C Podcast Episode: Identifying the difference between high volume and high intent with Brian Rants from Cordial| The Juice
3C Podcast Episode: The importance of customer success with Kat Locascio | The Juice
Podcast Episode
3C Podcast Episode: The importance of customer success with Kat Locascio | The Juice
3C Podcast Episode: Dropping a mini series and launching a product
Podcast Episode
3C Podcast Episode: Dropping a mini series and launching a product
3C Podcast Episode: Trust as the NorthStar | The Juice
Podcast Episode
3C Podcast Episode: Trust as the NorthStar | The Juice
3C Podcast Episode: The importance of having a few great customers pre-launch
Podcast Episode
3C Podcast Episode: The importance of having a few great customers pre-launch
3C Podcast Episode: Making it more than just a one day thing
Podcast Episode
3C Podcast Episode: Making it more than just a one day thing
3C Podcast Episode: Using your message to create connections | The Juice
Podcast Episode
3C Podcast Episode: Using your message to create connections | The Juice
3C Podcast Episode: How content marketing can support product launches with Victoria Fryer of Plivo  | The Juice
Podcast Episode
3C Podcast Episode: How content marketing can support product launches with Victoria Fryer of Plivo  | The Juice
3C Podcast Episode: Product-Led Content Marketing with Dr. Fio Dossetto of contentfolks| The Juice
Podcast Episode
3C Podcast Episode: Product-Led Content Marketing with Dr. Fio Dossetto of contentfolks| The Juice
3C Podcast Episode: The Blockbuster to Netflix shift in B2B content marketing with Stuart Balcombe of Procket
Podcast Episode
3C Podcast Episode: The Blockbuster to Netflix shift in B2B content marketing with Stuart Balcombe of Procket
3C Podcast Episode: Avoiding the MQL hamster wheel with Cindy Dubon of Greenfly
Podcast Episode
3C Podcast Episode: Avoiding the MQL hamster wheel with Cindy Dubon of Greenfly
3C Podcast Episode: Making B2B marketing less boring with Jason Bradwell
Podcast Episode
3C Podcast Episode: Making B2B marketing less boring with Jason Bradwell
3C Podcast Episode: Building collaboration through content marketing with Brooklin Nash of Sales Hacker and Outreach | The Juice
Podcast Episode
3C Podcast Episode: Building collaboration through content marketing with Brooklin Nash of Sales Hacker and Outreach | The Juice
3C Podcast Episode: The Process of Building a First Call Deck| The Juice
Podcast Episode
3C Podcast Episode: The Process of Building a First Call Deck| The Juice
3C Podcast Episode: Organic Growth, Experience in Sales, and Creating Content with Deb Mukherjee of DelightChat | The Juice
Podcast Episode
3C Podcast Episode: Organic Growth, Experience in Sales, and Creating Content with Deb Mukherjee of DelightChat | The Juice
3C Podcast Episode: Alignment? We are talking about alignment here.| The Juice
Podcast Episode
3C Podcast Episode: Alignment? We are talking about alignment here.| The Juice
3C Podcast Episode: Building Trust Through Content Marketing with Leah Friedman of Guru| The Juice
Podcast Episode
3C Podcast Episode: Building Trust Through Content Marketing with Leah Friedman of Guru| The Juice
3C Podcast Episode: Creating a Show with Great Guests in B2B Marketing| The Juice
Podcast Episode
3C Podcast Episode: Creating a Show with Great Guests in B2B Marketing| The Juice
3C Podcast Episode: This is What We Did to Name Our Company| The Juice
Podcast Episode
3C Podcast Episode: This is What We Did to Name Our Company| The Juice
3C Podcast Episode: How Building Revenue Teams Can Bring Together Marketing and Sales with Nicole Klemp of 6sense | The Juice
Podcast Episode
3C Podcast Episode: How Building Revenue Teams Can Bring Together Marketing and Sales with Nicole Klemp of 6sense | The Juice
3C Podcast Episode: Building a Team with Passion and Talent Pre-Launch| The Juice
Podcast Episode
3C Podcast Episode: Building a Team with Passion and Talent Pre-Launch| The Juice
3C Podcast Episode: WTF is Content Based Networking? A conversation with Katherine Martin, Growth Marketing at Narrative Science| The Juice
Podcast Episode
3C Podcast Episode: WTF is Content Based Networking? A conversation with Katherine Martin, Growth Marketing at Narrative Science| The Juice
3C Podcast Episode: The State of B2B Content Marketing 2021 with Dominic Kent| The Juice
Podcast Episode
3C Podcast Episode: The State of B2B Content Marketing 2021 with Dominic Kent| The Juice
3C Podcast Episode: We are hiring our first sales team member and recorded an episode to talk about it| The Juice
Podcast Episode
3C Podcast Episode: We are hiring our first sales team member and recorded an episode to talk about it| The Juice
3C Podcast Episode: Marketing like a Swiss Army Knife with Cassandra Jowett of PathFactory | The Juice
Podcast Episode
3C Podcast Episode: Marketing like a Swiss Army Knife with Cassandra Jowett of PathFactory | The Juice
3C Podcast Episode: Cross-functional collaboration, journey mapping, and building brand identity with Lauren Decker | The Juice
Podcast Episode
3C Podcast Episode: Cross-functional collaboration, journey mapping, and building brand identity with Lauren Decker | The Juice
3C Podcast Episode: Creating Content and Unifying the Plan with Justin Simon of TechSmith| The Juice
Podcast Episode
3C Podcast Episode: Creating Content and Unifying the Plan with Justin Simon of TechSmith| The Juice
3C Podcast Episode: Product Led Growth and Building an Audience Through Live Streams with Liz Prugh, VP of Marketing at Base
Podcast Episode
3C Podcast Episode: Product Led Growth and Building an Audience Through Live Streams with Liz Prugh, VP of Marketing at Base
3C Podcast Episode: Build a Community of Trust and Preparing for a Product Launch
Podcast Episode
3C Podcast Episode: Build a Community of Trust and Preparing for a Product Launch
3C Podcast Episode: Hitting that Content Facilitation Drumbeat| The Juice
Podcast Episode
3C Podcast Episode: Hitting that Content Facilitation Drumbeat| The Juice
3C Podcast Episode: A Community for Content Marketers with Jimmy Daly of Superpath| The Juice
Podcast Episode
3C Podcast Episode: A Community for Content Marketers with Jimmy Daly of Superpath| The Juice
3C Podcast Episode: Chopping up Content Facilitation with Margaret Kelsey of OpenView| The Juice
Podcast Episode
3C Podcast Episode: Chopping up Content Facilitation with Margaret Kelsey of OpenView| The Juice
3C Podcast Episode: Everything is content now| The Juice
Podcast Episode
3C Podcast Episode: Everything is content now| The Juice
3C Podcast Episode: Newsletters 2.0 and the Takeover | The Juice
Podcast Episode
3C Podcast Episode: Newsletters 2.0 and the Takeover | The Juice
3C Podcast Episode: Steps to Take to Write a User Constitution| The Juice
Podcast Episode
3C Podcast Episode: Steps to Take to Write a User Constitution| The Juice
3C Podcast Episode: Finding the right type of customer and getting feedback| The Juice
Podcast Episode
3C Podcast Episode: Finding the right type of customer and getting feedback| The Juice
3C Podcast Episode: Building a Successful Newsletter Subscriber List with Hiba Amin Soapbox| The Juice
Podcast Episode
3C Podcast Episode: Building a Successful Newsletter Subscriber List with Hiba Amin Soapbox| The Juice
3C Podcast Episode: The Future State of Paid Time Off in SaaS | The Juice
Podcast Episode
3C Podcast Episode: The Future State of Paid Time Off in SaaS | The Juice
3C Podcast Episode: Podcast Inception with Ben Sailer of CoSchedule | The Juice
Podcast Episode
3C Podcast Episode: Podcast Inception with Ben Sailer of CoSchedule | The Juice
3C Podcast Episode: Having a pirate's mentality and ruffling some feathers along the way| The Juice
Podcast Episode
3C Podcast Episode: Having a pirate's mentality and ruffling some feathers along the way| The Juice
3C Podcast Episode: Content Marketing Real Talk with Joanna Rutter from Animalz| The Juice
Podcast Episode
3C Podcast Episode: Content Marketing Real Talk with Joanna Rutter from Animalz| The Juice
3C Podcast Episode: Welcoming The Juice's First Sales Hire Kate VanLue
Podcast Episode
3C Podcast Episode: Welcoming The Juice's First Sales Hire Kate VanLue
3C Podcast Episode: Trashing the One Size Fits All Approach to B2B Marketing with Sara Pion of Alyce
Podcast Episode
3C Podcast Episode: Trashing the One Size Fits All Approach to B2B Marketing with Sara Pion of Alyce
3C Podcast: Dumpster Fires and Distributing Content the ABM Way with Terminus | The Juice
Podcast Episode
3C Podcast: Dumpster Fires and Distributing Content the ABM Way with Terminus | The Juice
3C Podcast Episode: Being a Marketer with a Bias for Sales with Natalie Severino of Chorus| The Juice
Podcast Episode
3C Podcast Episode: Being a Marketer with a Bias for Sales with Natalie Severino of Chorus| The Juice
3C Podcast Episode: The Current State of Events in B2B Marketing and Where We're Going| The Juice
Podcast Episode
3C Podcast Episode: The Current State of Events in B2B Marketing and Where We're Going| The Juice
3C Podcast Episode: We received a cease and desist letter so here's our company name| The Juice
Podcast Episode
3C Podcast Episode: We received a cease and desist letter so here's our company name| The Juice
3C Podcast Episode: Link Building the Right Way with Kas from Tidio| The Juice
Podcast Episode
3C Podcast Episode: Link Building the Right Way with Kas from Tidio| The Juice
3C Podcast Episode: Building Product and Creating Casino Analogies with Eric Sendelbach| The Juice
Podcast Episode
3C Podcast Episode: Building Product and Creating Casino Analogies with Eric Sendelbach| The Juice
3C Podcast Episode: Gaining Inspiration from B2C and Combating Annoying Experiences in B2B with Rachel and Olivia from Lessonly | The Juice
Podcast Episode
3C Podcast Episode: Gaining Inspiration from B2C and Combating Annoying Experiences in B2B with Rachel and Olivia from Lessonly | The Juice
3C Podcast Episode: Talking Growth Marketing with Alaina Thompson
Podcast Episode
3C Podcast Episode: Talking Growth Marketing with Alaina Thompson