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Revealed: Why You Should Invest More in Your Existing Clients on Black Friday and Cyber Monday
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Revealed: Why You Should Invest More in Your Existing Clients on Black Friday and Cyber Monday
5 Things That Scare Mobile Marketers - And How to Avoid Them
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5 Things That Scare Mobile Marketers - And How to Avoid Them
A/B Testing – Should the "Winner Take It All"?
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A/B Testing – Should the "Winner Take It All"?
Spooky Halloween Tricks for Email Marketers
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Spooky Halloween Tricks for Email Marketers
Web Push Notifications
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Web Push Notifications
Retail Proximity Marketing to Elevate Your Brand
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Retail Proximity Marketing to Elevate Your Brand
iOS 16 and Web Push Notifications: How to Plan For and Execute a Winning Strategy
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iOS 16 and Web Push Notifications: How to Plan For and Execute a Winning Strategy
World Cup Player Behavior: "Oh Yeah" to Mobile and Live Betting
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World Cup Player Behavior: "Oh Yeah" to Mobile and Live Betting
The World Cup Is a Marketer's Golden Trophy: Here's What You Need to Know
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The World Cup Is a Marketer's Golden Trophy: Here's What You Need to Know
The Do's and Don'ts of Email Marketing on Labor Day
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The Do's and Don'ts of Email Marketing on Labor Day
The Retail App Marketer's Guide to Winning the World Cup 2022
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The Retail App Marketer's Guide to Winning the World Cup 2022
Gone so soon? How to Retain World Cup New Players   
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Gone so soon? How to Retain World Cup New Players   
5 Ways to Win With your Betting App during the World Cup 2022
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5 Ways to Win With your Betting App during the World Cup 2022
Black Friday and Your Mobile App: How to Build Momentum, Increase Sales and Outrun Your Competition
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Black Friday and Your Mobile App: How to Build Momentum, Increase Sales and Outrun Your Competition
World Cup 2022: What Makes New Players Tick?
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World Cup 2022: What Makes New Players Tick?
Agile Marketing - Definition, Benefits & Examples
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Agile Marketing - Definition, Benefits & Examples
There's in-app for that: How to Leverage Personalization across the User Journey
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There's in-app for that: How to Leverage Personalization across the User Journey
Proximity Marketing - Definition, Benefits & Beacons
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Proximity Marketing - Definition, Benefits & Beacons
App Store Optimization Definition, Strategy and Checklist
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App Store Optimization Definition, Strategy and Checklist
Mobile App Analytics Meaning, Metrics and Best Practices
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Mobile App Analytics Meaning, Metrics and Best Practices
More Freedom, More Personalization: Mobile Marketing is a-changin'
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More Freedom, More Personalization: Mobile Marketing is a-changin'
AI Marketing Bot - Definition, Uses and Predictions
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AI Marketing Bot - Definition, Uses and Predictions
Location-based Marketing - Benefits & Effectiveness
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Location-based Marketing - Benefits & Effectiveness
4 ways to Build Customer Trust in Mobile Apps
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4 ways to Build Customer Trust in Mobile Apps
Smart App Banners - Converting Web Visitors to App Users
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Smart App Banners - Converting Web Visitors to App Users
3 Tips for Customer Retention Challenges
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3 Tips for Customer Retention Challenges
Brands, Stop Re-acquiring the Same Customer!
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Brands, Stop Re-acquiring the Same Customer!
Web Personalization - Definition and Steps
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Web Personalization - Definition and Steps
Cross-Channel Campaign Management - Strategy and Tools
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Cross-Channel Campaign Management - Strategy and Tools
Marketing Incrementality - Measuring Success and Impact
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Marketing Incrementality - Measuring Success and Impact
In-App Marketing Strategies and Tools
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In-App Marketing Strategies and Tools
Best Practice for In-App Messaging Campaigns
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Best Practice for In-App Messaging Campaigns
Mobile Marketing - Definition, Benefits & Importance
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Mobile Marketing - Definition, Benefits & Importance
"It has completely changed the way we operate": The Power of Optimove's Predictive Future Value
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"It has completely changed the way we operate": The Power of Optimove's Predictive Future Value
Geofencing Marketing in Ecommerce, Gaming & More
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Geofencing Marketing in Ecommerce, Gaming & More
Marketing Campaign Orchestration
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Marketing Campaign Orchestration
Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan
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Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan
Deferred Deep Linking in Ecommerce, Gaming & More
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Deferred Deep Linking in Ecommerce, Gaming & More
Gaming Risk Analysis & Assessment: Who's in Charge?
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Gaming Risk Analysis & Assessment: Who's in Charge?
Email Marketing in Ecommerce, Gaming & More
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Email Marketing in Ecommerce, Gaming & More
DDL is a mobile marketer's BFF: How to use Deferred Deep Linking for maximum marketing impact
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DDL is a mobile marketer's BFF: How to use Deferred Deep Linking for maximum marketing impact
Pride in Diversity: Four Brands That Nailed Their Inclusion Messaging
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Pride in Diversity: Four Brands That Nailed Their Inclusion Messaging
The Antidote to Rising CACs is Right Under Your Nose
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The Antidote to Rising CACs is Right Under Your Nose
Multi-Touch Incremental Attribution Model
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Multi-Touch Incremental Attribution Model
Add "The Declining ROI of Mobile Marketing" to the List of Pains Holistic Multichannel Strategy Relieves
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Add "The Declining ROI of Mobile Marketing" to the List of Pains Holistic Multichannel Strategy Relieves
Acquisition Marketing Strategy Needs to Evolve
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Acquisition Marketing Strategy Needs to Evolve
Let's get physical: the (everlasting) case for Direct Mail and our new integration with Lob
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Let's get physical: the (everlasting) case for Direct Mail and our new integration with Lob
Numbers Talk: On Mother's Day, Existing Customers Are Worth 3X New Customers
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Numbers Talk: On Mother's Day, Existing Customers Are Worth 3X New Customers
Hidden Trends Plus Quick Time-to-Market: The Other Staples of Achieving True 1:1 Personalization
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Hidden Trends Plus Quick Time-to-Market: The Other Staples of Achieving True 1:1 Personalization
Optimove Named a Leader in the 2022 IDC MarketScape for Retail CDP
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Optimove Named a Leader in the 2022 IDC MarketScape for Retail CDP
When Optimove Becomes Your Brand's Happiness Lab
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When Optimove Becomes Your Brand's Happiness Lab
That Time When Building a Customer Model Taught Us the Difference Between "Active" and "Active" Customers (not a typo)
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That Time When Building a Customer Model Taught Us the Difference Between "Active" and "Active" Customers (not a typo)
The Optimove (updated and upgraded) Promise in Plain Words
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The Optimove (updated and upgraded) Promise in Plain Words
When Implementing Global Programs With a Localized Strategy Yields 25% Increase in Average Order Value
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When Implementing Global Programs With a Localized Strategy Yields 25% Increase in Average Order Value
RFM Segmentation, Analysis & Model Marketing
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RFM Segmentation, Analysis & Model Marketing
Customer Segmentation Meaning & Analysis Models
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Customer Segmentation Meaning & Analysis Models
Customer Lifecycle Marketing Strategy & Definition
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Customer Lifecycle Marketing Strategy & Definition
How to Calculate Customer Lifetime Value
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How to Calculate Customer Lifetime Value
Looking Back While Running Forward: How Optimove Future-Proofed Its Data and Realtime Capabilities on the Fly
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Looking Back While Running Forward: How Optimove Future-Proofed Its Data and Realtime Capabilities on the Fly
Do You Know What Your Customers Want to Hear from You During High Season? We Have an Idea
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Do You Know What Your Customers Want to Hear from You During High Season? We Have an Idea
Optimove Integrates with the Best Email Performance Monitoring Solution Possible
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Optimove Integrates with the Best Email Performance Monitoring Solution Possible
Optimove Celebrates Exceptional CRM Marketing: Here Are The 2022 Heptagon Awards Winners
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Optimove Celebrates Exceptional CRM Marketing: Here Are The 2022 Heptagon Awards Winners
Using Retention Data to Fuel Acquisition? Well, Only if You Want To Acquire Better Customers
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Using Retention Data to Fuel Acquisition? Well, Only if You Want To Acquire Better Customers
Optimove 2021 Year in Review
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Optimove 2021 Year in Review
The Freedom and the Guile: Marketers Must Pave Their Own Road to Personalization at Scale
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The Freedom and the Guile: Marketers Must Pave Their Own Road to Personalization at Scale
Here's What You Need To Excel at CRM Marketing (According to Excellent CRM Marketers)
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Here's What You Need To Excel at CRM Marketing (According to Excellent CRM Marketers)
CRM Marketing Insights: The Complete Collection
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CRM Marketing Insights: The Complete Collection
Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition
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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition
Importance & Benefits of Relationship Marketing
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Importance & Benefits of Relationship Marketing
How Scientific Games Improved New Player Funnel Conversion by 33%
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How Scientific Games Improved New Player Funnel Conversion by 33%
MORE New Year's Resolutions for Excellent CRM Marketing
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MORE New Year's Resolutions for Excellent CRM Marketing
Here's How Optimove Became an Industry's Go-To CRM Solution
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Here's How Optimove Became an Industry's Go-To CRM Solution
Customer Churn Prediction & Prevention Model
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Customer Churn Prediction & Prevention Model
What is Customer Value Maximization
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What is Customer Value Maximization
Don't Go CRMing in 2022 Without Reading These First
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Don't Go CRMing in 2022 Without Reading These First
Here's Why it's Time to Make Realtime CRM Marketing a Strategic Initiative
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Here's Why it's Time to Make Realtime CRM Marketing a Strategic Initiative
Black Friday Marketing: Here's Why It's Wrong To Prioritize New Customer Acquisition During the Holidays (at the expense of existing customers)
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Black Friday Marketing: Here's Why It's Wrong To Prioritize New Customer Acquisition During the Holidays (at the expense of existing customers)
The 2022 Heptagon Awards: Submit Your Nomination Now
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The 2022 Heptagon Awards: Submit Your Nomination Now
Drinking Our Own Champagne: How Optimove Tests its Own Customer Marketing Strategy
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Drinking Our Own Champagne: How Optimove Tests its Own Customer Marketing Strategy
Engaging Online Bingo Players
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Engaging Online Bingo Players
Marketing Automation & Artificial Intelligence (AI)
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Marketing Automation & Artificial Intelligence (AI)
See What Other Brands Are Looking for in a MarTech Partner
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See What Other Brands Are Looking for in a MarTech Partner
Optimove and Criteo Announce Partnership to Scale Multichannel Marketing Orchestration and Personalization
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Optimove and Criteo Announce Partnership to Scale Multichannel Marketing Orchestration and Personalization
How to Increase Customer LTV by Syncing Loyalty Data Into Your CRM Marketing
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How to Increase Customer LTV by Syncing Loyalty Data Into Your CRM Marketing
6 Ingredients of a MarTech Vendor that Brands Should Partner With
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6 Ingredients of a MarTech Vendor that Brands Should Partner With
What's Next? A Look at CRM Marketing Trends Is a Look at Digital Marketing's Future
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What's Next? A Look at CRM Marketing Trends Is a Look at Digital Marketing's Future
Maybe the House Never Loses, but Some Houses Win More Than Others
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Maybe the House Never Loses, but Some Houses Win More Than Others
Optimove Raises $75M to Build on its Category Leadership. Here's Why Now
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Optimove Raises $75M to Build on its Category Leadership. Here's Why Now
Step-by-Step: What Highly Effective, Extremely Personalized CRM Marketing Looks Like from Up Close
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Step-by-Step: What Highly Effective, Extremely Personalized CRM Marketing Looks Like from Up Close
Here's Why Marketers with an Actionable-CDP Are Happier
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Here's Why Marketers with an Actionable-CDP Are Happier
Smart CRM Basics: How to Calculate Customer Lifetime Value (CLTV)
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Smart CRM Basics: How to Calculate Customer Lifetime Value (CLTV)
Why is Segmentation the Most Critical Ingredient in Retaining Your Customers?
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Why is Segmentation the Most Critical Ingredient in Retaining Your Customers?
Forrester Cross-Channel Campaign Management - Optimove is Industry Leader
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Forrester Cross-Channel Campaign Management - Optimove is Industry Leader
Some CRM Teams Make 45% More Revenue Than Others. What Do They Have in Common?
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Some CRM Teams Make 45% More Revenue Than Others. What Do They Have in Common?
Campaign Effectiveness Analysis - Test-Control Statistics for Marketing
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Campaign Effectiveness Analysis - Test-Control Statistics for Marketing
Customer Marketing Action Optimization
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Customer Marketing Action Optimization