Optimove

Customer Lifecycle Marketing Strategy & Definition

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Customer Lifecycle Marketing Strategy & Definition

How to Calculate Customer Lifetime Value

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How to Calculate Customer Lifetime Value

Looking Back While Running Forward: How Optimove Future-Proofed Its Data and Realtime Capabilities on the Fly

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Looking Back While Running Forward: How Optimove Future-Proofed Its Data and Realtime Capabilities on the Fly

Do You Know What Your Customers Want to Hear from You During High Season? We Have an Idea

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Do You Know What Your Customers Want to Hear from You During High Season? We Have an Idea

Optimove Integrates with the Best Email Performance Monitoring Solution Possible

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Optimove Integrates with the Best Email Performance Monitoring Solution Possible

Optimove Celebrates Exceptional CRM Marketing: Here Are The 2022 Heptagon Awards Winners

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Optimove Celebrates Exceptional CRM Marketing: Here Are The 2022 Heptagon Awards Winners

Using Retention Data to Fuel Acquisition? Well, Only if You Want To Acquire Better Customers

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Using Retention Data to Fuel Acquisition? Well, Only if You Want To Acquire Better Customers

Optimove 2021 Year in Review

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Optimove 2021 Year in Review

The Freedom and the Guile: Marketers Must Pave Their Own Road to Personalization at Scale

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The Freedom and the Guile: Marketers Must Pave Their Own Road to Personalization at Scale

Here's What You Need To Excel at CRM Marketing (According to Excellent CRM Marketers)

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Here's What You Need To Excel at CRM Marketing (According to Excellent CRM Marketers)

CRM Marketing Insights: The Complete Collection

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CRM Marketing Insights: The Complete Collection

Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Importance & Benefits of Relationship Marketing

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Importance & Benefits of Relationship Marketing

How Scientific Games Improved New Player Funnel Conversion by 33%

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How Scientific Games Improved New Player Funnel Conversion by 33%

MORE New Year's Resolutions for Excellent CRM Marketing

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MORE New Year's Resolutions for Excellent CRM Marketing

Here's How Optimove Became an Industry's Go-To CRM Solution

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Here's How Optimove Became an Industry's Go-To CRM Solution

Customer Churn Prediction & Prevention Model

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Customer Churn Prediction & Prevention Model

What is Customer Value Maximization

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What is Customer Value Maximization

Don't Go CRMing in 2022 Without Reading These First

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Don't Go CRMing in 2022 Without Reading These First

Here's Why it's Time to Make Realtime CRM Marketing a Strategic Initiative

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Here's Why it's Time to Make Realtime CRM Marketing a Strategic Initiative

Black Friday Marketing: Here's Why It's Wrong To Prioritize New Customer Acquisition During the Holidays (at the expense of existing customers)

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Black Friday Marketing: Here's Why It's Wrong To Prioritize New Customer Acquisition During the Holidays (at the expense of existing customers)

The 2022 Heptagon Awards: Submit Your Nomination Now

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The 2022 Heptagon Awards: Submit Your Nomination Now

Drinking Our Own Champagne: How Optimove Tests its Own Customer Marketing Strategy

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Drinking Our Own Champagne: How Optimove Tests its Own Customer Marketing Strategy

Engaging Online Bingo Players

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Engaging Online Bingo Players

Marketing Automation & Artificial Intelligence (AI)

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Marketing Automation & Artificial Intelligence (AI)

See What Other Brands Are Looking for in a MarTech Partner

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See What Other Brands Are Looking for in a MarTech Partner

Optimove and Criteo Announce Partnership to Scale Multichannel Marketing Orchestration and Personalization

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Optimove and Criteo Announce Partnership to Scale Multichannel Marketing Orchestration and Personalization

How to Increase Customer LTV by Syncing Loyalty Data Into Your CRM Marketing

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How to Increase Customer LTV by Syncing Loyalty Data Into Your CRM Marketing

6 Ingredients of a MarTech Vendor that Brands Should Partner With

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6 Ingredients of a MarTech Vendor that Brands Should Partner With

What's Next? A Look at CRM Marketing Trends Is a Look at Digital Marketing's Future

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What's Next? A Look at CRM Marketing Trends Is a Look at Digital Marketing's Future

Maybe the House Never Loses, but Some Houses Win More Than Others

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Maybe the House Never Loses, but Some Houses Win More Than Others

Optimove Raises $75M to Build on its Category Leadership. Here's Why Now

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Optimove Raises $75M to Build on its Category Leadership. Here's Why Now

Step-by-Step: What Highly Effective, Extremely Personalized CRM Marketing Looks Like from Up Close

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Step-by-Step: What Highly Effective, Extremely Personalized CRM Marketing Looks Like from Up Close

Here's Why Marketers with an Actionable-CDP Are Happier

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Here's Why Marketers with an Actionable-CDP Are Happier

Smart CRM Basics: How to Calculate Customer Lifetime Value (CLTV)

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Smart CRM Basics: How to Calculate Customer Lifetime Value (CLTV)

Why is Segmentation the Most Critical Ingredient in Retaining Your Customers?

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Why is Segmentation the Most Critical Ingredient in Retaining Your Customers?

Forrester Cross-Channel Campaign Management - Optimove is Industry Leader

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Forrester Cross-Channel Campaign Management - Optimove is Industry Leader

Some CRM Teams Make 45% More Revenue Than Others. What Do They Have in Common?

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Some CRM Teams Make 45% More Revenue Than Others. What Do They Have in Common?

Campaign Effectiveness Analysis - Test-Control Statistics for Marketing

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Campaign Effectiveness Analysis - Test-Control Statistics for Marketing

Customer Marketing Action Optimization

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Customer Marketing Action Optimization

CRM Hack: How to Use "First Experience" Data to Improve Retention

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CRM Hack: How to Use "First Experience" Data to Improve Retention

eCommerce Marketing Platform, Trends and Analytics

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eCommerce Marketing Platform, Trends and Analytics

Harmonizing Human and Machine to Solve the Ultimate CRM Challenge

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Harmonizing Human and Machine to Solve the Ultimate CRM Challenge

CRM Hack: Smart Recommendation Models for You to Use

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CRM Hack: Smart Recommendation Models for You to Use

The Perils of Digital Acceleration

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The Perils of Digital Acceleration

Amazing Rate: See Just How Great Realtime CRM Campaigns Do

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Amazing Rate: See Just How Great Realtime CRM Campaigns Do

Your Shopify Store Should Feed You Data: Here's How

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Your Shopify Store Should Feed You Data: Here's How

Here Are 5 Product Recommendation Models That Increase Customer Retention and Lifetime Value

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Here Are 5 Product Recommendation Models That Increase Customer Retention and Lifetime Value

Smart CRM Basics: Why Customer Intelligence?

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Smart CRM Basics: Why Customer Intelligence?

When One Door Closes, Another Opens: The Challenge and Opportunity in Apple's Email Privacy Updates for iOS 15

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When One Door Closes, Another Opens: The Challenge and Opportunity in Apple's Email Privacy Updates for iOS 15

Going from Tens to Hundreds of Customer Segments: Here's How Optimove is Eating Its Own Dog Food

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Going from Tens to Hundreds of Customer Segments: Here's How Optimove is Eating Its Own Dog Food

What is The Marketing Funnel?

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What is The Marketing Funnel?

Micro-Segmentation: The Key to Growing Through Your Existing Customers

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Micro-Segmentation: The Key to Growing Through Your Existing Customers

Why a Tectonic Shift is Coming for the CDP Market

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Why a Tectonic Shift is Coming for the CDP Market

CRM Hack: The "Power Measures" You Must Know

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CRM Hack: The "Power Measures" You Must Know

CRM Hack: Optimize Your Emails for Gmail's Promotions Tab

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CRM Hack: Optimize Your Emails for Gmail's Promotions Tab

CRM Journey Orchestration Showdown: AI vs. Manual

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CRM Journey Orchestration Showdown: AI vs. Manual

The Challenges of Scaling Personalization: Demystifying The Ultimate CRM Goal

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The Challenges of Scaling Personalization: Demystifying The Ultimate CRM Goal

Here's How To Evaluate Marketing Performance in the Age of Hyper-Personalization

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Here's How To Evaluate Marketing Performance in the Age of Hyper-Personalization

Smart CRM Basics: Predictive Customer Behavior Modeling

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Smart CRM Basics: Predictive Customer Behavior Modeling

Optimove Makes Further Advancements in Gartner's Magic Quadrant for Multichannel Marketing Hubs

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Optimove Makes Further Advancements in Gartner's Magic Quadrant for Multichannel Marketing Hubs

Here's The Tool That Unlocks Personalization-at-Scale Management

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Here's The Tool That Unlocks Personalization-at-Scale Management

Product Returns: The Perfect Customer LTV Trade-Off?

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Product Returns: The Perfect Customer LTV Trade-Off?

See How Paper Source Increased Customer Reactivation rate by 126%

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See How Paper Source Increased Customer Reactivation rate by 126%

Here's One More Thing That the Best Performing CRM Teams Have in Common

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Here's One More Thing That the Best Performing CRM Teams Have in Common

Use This One-Two Punch to Power Personalized and Unified CRM-Journeys Across All Your Channels

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Use This One-Two Punch to Power Personalized and Unified CRM-Journeys Across All Your Channels

Hey, CMO, Are You Making the Most of Your CRM Marketing?

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Hey, CMO, Are You Making the Most of Your CRM Marketing?

One to One Personalization – A Vision Worth Investing In

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One to One Personalization – A Vision Worth Investing In

The Independent Data-Driven Marketer Journey | Optimove Blog

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The Independent Data-Driven Marketer Journey | Optimove Blog

Growing With Optimove, Attentive, and Dynamic Yield: Your Ideal Go-To Combo for Multichannel Personalization, at Scale

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Growing With Optimove, Attentive, and Dynamic Yield: Your Ideal Go-To Combo for Multichannel Personalization, at Scale

Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

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Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

"If Most Gaming Operators Use Optimove, Should I Do So Too?"

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"If Most Gaming Operators Use Optimove, Should I Do So Too?"

Ongoing Bonuses Might Be Great for Gaming CRM. Ongoing Bonus Abusers? Not So Much

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Ongoing Bonuses Might Be Great for Gaming CRM. Ongoing Bonus Abusers? Not So Much

Optimove Celebrates Exceptional CRM Marketing: Here Are The 2021 Heptagon Awards Winners

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Optimove Celebrates Exceptional CRM Marketing: Here Are The 2021 Heptagon Awards Winners

Optimove 2020 Year in Review

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Optimove 2020 Year in Review

The Building Blocks of (a smart) CRM Marketing Strategy

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The Building Blocks of (a smart) CRM Marketing Strategy

Cross Channel Marketing Strategy for Bottom-Line Impact

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Cross Channel Marketing Strategy for Bottom-Line Impact

Optimove Introduces: The Heptagon for CRM Excellence

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Optimove Introduces: The Heptagon for CRM Excellence

Watch: CRM Hack on Gamification and a CRM Analysis on Paul Smith

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Watch: CRM Hack on Gamification and a CRM Analysis on Paul Smith

Increasing Personalization for Maximum Customer Retention

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Increasing Personalization for Maximum Customer Retention

Step Into CRM Marketing's Future: Scale Personalization with AI-Mapped Journeys

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Step Into CRM Marketing's Future: Scale Personalization with AI-Mapped Journeys

What Retail Marketers Should Know About Contextualizing Realtime Customer Marketing – Part II

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What Retail Marketers Should Know About Contextualizing Realtime Customer Marketing – Part II

Smart CRM Basics: B2C Marketing

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Smart CRM Basics: B2C Marketing

Watch: CRM Hack on How to Draw a Segmented Campaign and a CRM Analysis on N Brown Group

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Watch: CRM Hack on How to Draw a Segmented Campaign and a CRM Analysis on N Brown Group

SKS365 Partners With Optimove to Ace Realtime CRM Marketing

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SKS365 Partners With Optimove to Ace Realtime CRM Marketing

What Does It Mean to Treat a Customer's Email With Respect?

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What Does It Mean to Treat a Customer's Email With Respect?

6 New Year's Resolutions for Great CRM Marketing

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6 New Year's Resolutions for Great CRM Marketing

Get to Know Responsible Gaming Practices That Boost Retention

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Get to Know Responsible Gaming Practices That Boost Retention

Your CRM Journeys Will Crossfire (Unless They Are Mapped by AI)

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Your CRM Journeys Will Crossfire (Unless They Are Mapped by AI)

Optimove integrates with Dynamic Yield to Personalize & Optimize CRM Campaigns Across ALL Customer Touchpoints

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Optimove integrates with Dynamic Yield to Personalize & Optimize CRM Campaigns Across ALL Customer Touchpoints

"Players Who Feel Safe Are More Likely to Stay With A Sole Operator For Longer"

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"Players Who Feel Safe Are More Likely to Stay With A Sole Operator For Longer"

Behavioral Marketing Delivering Personalized Experiences at Scale

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Behavioral Marketing Delivering Personalized Experiences at Scale

CRM Hack: Using Realtime Marketing to Improve Conversion

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CRM Hack: Using Realtime Marketing to Improve Conversion

Watch: CRM Hack on Segmenting Your One Timers, B2CRM Weekly News Update, and CRM Analysis on Express

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Watch: CRM Hack on Segmenting Your One Timers, B2CRM Weekly News Update, and CRM Analysis on Express

6 Marketing Methods for Socially Responsible Gaming

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6 Marketing Methods for Socially Responsible Gaming

Up Next: Circumstances

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Up Next: Circumstances

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